Intelligence for the Modern Media Company
Helping local publishers protect margins, integrate AI, and future-proof operations with C-Suite expertise
TRUSTED LEADERSHIP EXPERIENCE
CORE SERVICES
Business & Revenue Diagnostic
P&L Analysis: Conducts a line-by-line review of operations to uncover margin leaks, eliminate expensive software bloat, and expose "hidden" costs that drag down profitability.
Sales Audit: Analyzes the entire revenue engine to pinpoint stalled teams, diagnose process failures, and identify high-potential revenue channels currently being ignored.
Vendor Review: Audits all third-party relationships to stop costly auto-renewals, challenge price increases, and renegotiate legacy contracts for better rates.
The "Fix-It" Plan: Delivers more than just a report card—provides a tactical, step-by-step roadmap for managers to execute immediate changes and measure results.
AI Strategy & Implementation
Sales Acceleration: Equip reps to draft intelligent proposals and follow-ups in seconds, eliminating the lag time between meetings and next steps.
Editorial QA: Deploy AI as a "first reader" to score drafts against your brand guidelines and suggest improvements—never replacing the writer.
Workflow Automation: Automate tedious tasks across every department—from digital editorial work to sales and fulfillment support, data entry, and event logistics.
Executive Support: An intelligent sounding board for drafting internal announcements, sensitive correspondence, and solving personnel challenges.
Strategic Advisory
Fractional Executive Leadership: Flexible guidance at the highest level. Steps in as an interim Publisher during vacancies or partners with the existing leadership team to drive critical initiatives.
Organizational Design: Restructure departments to eliminate bottlenecks and clarify roles. Defines clear accountability charts to ensure the existing team is aligned with high-priority goals.
Sales Transformation: A complete "reset" for stalled teams—including compensation modeling, strategic territory optimization, and establishing clear performance benchmarks.
Strategic Planning: Partner with ownership to navigate the changing media landscape. Develops a clear, actionable roadmap to evolve traditional print operations into a modern, sustainable business.
Mike Martinelli is a media executive who speaks the language of both traditional publishing and modern digital growth. Entering his 21st year in City and Regional Magazine publishing, Mike understands the unique pressure points facing legacy owners today—from rising print costs to the complexities of digital monetization.
As the former President/COO of San Diego Magazine and Publisher and Digital Publisher for Today Media’s suite of brands (including Hudson Valley, Westchester, Delaware Today, Main Line Today, Delaware Business Times, and Bethesda Magazine), Mike has successfully navigated the industry's most turbulent shifts. He combines this operational expertise with the discipline of an attorney and current member of the New York State Bar Association. Today, he partners with publishers to break through operational inertia, modernize their revenue models, and ensure their brands thrive for the next generation.
BRIDGING LEGACY MEDIA AND DIGITAL FUTURE
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